If you’re using video marketing, these days it’s important to think beyond YouTube. Facebook now has 8 billion views of videos every day, making it a hugely effective marketing tool for generating awareness of your brand. But in order to get the most out of Facebook video, it’s important to know exactly how to use the platform for maximum exposure. Here are our top tips.
As every marketer knows, online video is now a vital part of your marketing strategy. Viewers love it – it’s easy to digest, as we process visual information approximately 60,000 times faster than we process written content. But it’s possible to boost your online presence even further by using animated video rather than live action. Here we explain why.
Video marketing has grown exponentially over the past few years to the point where today, the average online user watches 16 minutes of video ad content per month! YouTube alone has reported a 100% rise in mobile video consumption each year and a 60% rise in online viewing, while Facebook boasts 100 million hours a day watched by users.