Here at Pickle Pictures, we get a lot of requests to make animated videos for our clients. Sometimes it can be weeks before we're asked to pick up our cameras and start shooting again. Clearly more and more companies are using animations as part of their communications strategies. In this article we hope to explore some of the reasons why as well as show you some of our recent animated work.
A Picture Speaks a Thousand Words
80% of people will remember something they’ve seen, compared to the 20% who remember information they’ve read; while just 10% will retain information they’ve heard. This is because half of the human brain is dedicated to visual function.
Never has this been more relevant than in today’s media-savvy world. Marketers have seen the potential of sharing information visually online and on social media platforms, and our brains are bombarded with videos and images every day. It’s more important than ever before to find new and innovative ways to make your message stand out from the crowd.
Learning by Looking
The brain can process information 60,000 times quicker if it is presented in a visual format. This also works if visuals are presented alongside spoken information. According to Wharton School of Business, 67% of an audience was convinced by a verbal presentation that included visuals, compared to just 50% when the presentation was verbal alone. As for written content, these days a lot of people simply won’t take the time to read through pages and pages of text. So if you need to explain a concept to a mass audience, you need to present it visually in a way that is easily digestible and highly memorable. This is where animation comes in.
What Can Animation Do That Other Visuals Can’t?
Video content has exploded online over the last two years, now accounting for over 50% of all internet traffic. While much of this is live action video, there are many things that animation can do that live action can’t.
- It can explain difficult concepts. Animation is a highly effective and memorable way of presenting data and statistics, or demonstrations of how things work. These things can be very difficult to achieve with actors and scripts. Animated infographics, are extremely popular, as a result.
- It gives you complete creative freedom over how you choose to get your message across. Real-life actors and locations are by their nature pretty limited and can be costly. With animation, you can create any situations you like and have complete control over what takes place and where it takes place.
- Animation produces a stronger emotional response than other video formats. This is due to animation's colourful, eye-catching and playful nature. Creating an emotional trigger in your audience is more likely to keep them engaged than a simple fact-based response.
Animation Can Spread Your Message More Effectively
Utilising animation is a great way of getting your branding recognised by a large audience. By incorporating your logo into an animation, or using your brand's colours you can make it instantly recognisable to your audience
Animation is also a highly effective means of spreading your message, as video content is the most likely to be shared on social media. Combine this with the emotional and engaging response that comes with animated content, and you’ve tapped into an absolutely huge worldwide audience.
Animation is also a lot of fun, and in an increasingly serious world, people want to watch something that they can enjoy.
Need help with your next animated project? Get in touch.