WHY VIDEO IS GREAT FOR INTERNAL COMMUNICATIONS

internal communications video

The ready availability of technology has changed all our lives, never more so than in the workplace. Mobile devices and video calling have become part of our daily working lives; but video is a medium that can be used to great effect not just for communicating with clients, but also with your team.

Getting Your Message Across

Video is now the most popular medium online, and it is crossing over from our personal lives into our time at work. A lot of research is currently being conducted into the positive effects of using video for internal communications. Recent studies show that 93 percent of internal communication professionals now believe that video has become essential, with 54 percent of employees expecting to see video in the workplace.

Video is a highly effective means of getting corporate messaging across and making sure it sticks. After 72 hours, people will only remember 10 percent of what they’ve read or heard, whereas 68 percent of information from a video will be retained. Let’s face it; most of us, if given the choice, would rather watch a short video than have to read and digest a lengthy handbook. Video offers you the chance to be as creative as you want in conveying your messages – entertaining and emotive scenarios will involve the viewer and help them retain information, while animation and infographics are effective ways of simplifying difficult concepts.

Available Anywhere, Any Time

Our global, 24-hour society has led to more and more companies having offices in different parts of the world, often in different time zones. This can make internal communications something of a logistical nightmare. Video is an effective means of solving this problem, as video chat platforms such as Skype and Google Hangouts make it easy for employees to tune in from all over the world. In addition, using a centralised video platform makes the content available 24/7, allowing those in different time zones to access it at a time convenient for them. Using video for internal communications in this way creates an archive that is constantly available for employees to refer back to, whereas emails are often deleted.

Reasons to Use Video

Video can be used for a whole variety of practical reasons when communicating with your team. These include:

  • Training. Training and education videos can increase staff skills, explain complex processes, and include tips from other employees, creating a sense of working towards a common goal. It also saves on the cost of seminars and workshops, and solves the logistical problems of trying to get a lot of employees together at the same time, especially if your company has many offices nationally or globally.
  • Induction. Many new employees are likely to be daunted at the thought of reading a lengthy handbook. A video is a quick and effective means of introducing them to the company, familiarising them with their surroundings, and explaining policies and procedures such as Health and Safety, holidays, and what to do if you’re sick.
  • Messages from the CEO. Seeing the CEO regularly in video messages and updates will humanise him or her for the entire workforce, and create a culture of transparency and inclusiveness. It also ensures that there are none of the communication breakdowns that can often happen if messages are having to be filtered down through the management chain, making sure that everyone is on the same page and working towards the same goals.
  • Morale boosting. Video is a great means of celebrating company successes and making employees feel more connected to the company. It can also be used to provide souvenirs of team-building days or awards events, reminding the team of their successes.

The age of video is upon us, and it is taking an important role in the workplace, saving time and money and creating a more engaged, informed and motivated workforce.

Need help with your internal communications videos? Get in touch with us at Pickle Pictures. We're happy to talk through any of your upcoming projects.