Say it with Video: Corporate Content and Communications


In December 2018, Paul Koulogeorge, Forbes Communication Council member and Vice President Marketing, Advertising and Public Relations at the Goddard School, urged us to improve our leadership by improving our communications.

What exactly did he mean?

What exactly do a host of other big names in business mean when they ask us to do the same?

We, for one, interpret it like this: the better your internal communications, and the more clued-in you are to technology’s impact on this, the more likely you are to succeed as a business.

The writing’s on the wall (and, to be honest, probably in the emails too): incorporating video into your internal communications strategy is your surefire way of embracing the unrelenting power of the only content format consistently engaged with by over 500 million people every day.

Here are our top 5 ideas for making the most of video when it comes to effective internal communications… and business success, to boot.

1. Use video to build employees’ engagement in your brand

Employees are some of the most effective (and inexpensive) brand ambassadors you could ever get your hands on. Taking care of your staff is hugely important for a number of reasons, but why not also focus your energy on giving them reason to shout about their experience as employees of your company?

Engaged employees offer you limitless opportunities in terms of brand exposure. To get more people onboard, consider using video as a slick, engaging, totally tantalising method of enticing employees’ interest in creating exposure that money can’t buy.

Spoiler alert: you’ll also have happier employees. Win-win.

Pickle Tips:

  • Craft a corporate content strategy: Undergoing a brand refresh? Make sure you consider and draft up a corporate content strategy (be sure to consult your employees and involve them directly in its creation) and invest time in building video into its core - we can help you with this!

  • Introduce your brand internally before going external: produce a short, sharp beautifully designed video to get your employees excited about your existing brand or upcoming refresh/launch.

2. Use video to encourage listening (and less word-related overwhelm)

Hands up who’s sick of email? Too many words, not enough talking? Do you completely switch off by midday and throw an auto-reply on the line just to attempt to get on top of everything that’s sitting there waiting for you?

You’re definitely not alone.

Much too often, companies rely on these ridiculously verbose (and, to be quite frank, outdated) methods of communication to see out the core of their business: share documents, update on project management processes, collate info at meetings…

Can you be sure your employees are actually listening to (and taking on board) this messaging?

 Pickle Tips:

  • Pick out a platform: There are a bunch of business-friendly platforms that make internal communications, via video, a breeze. Wrike, and Google Hangouts are just three examples of platforms offering videocast and recording technology with various levels of buy-in and associated benefits.

  • Send a video message: Just out of a meeting? No time to chat before the next one? Shoot a quick video with your smartphone and hurl it on over to your colleague - it’ll be more fun to watch, better for your professional relationship, and less fiddly than a voice recording.

 Speaking of professional relationships...

3. Use video to encourage peer-to-peer communication

It has been argued that traditional internal communications can be focussed on top-down messaging: think of those unsettling, unpersonalised emails sent by some CEOs (often containing sensitive or potentially volatile information or subtext) that do little to build a strong, dedicated and comfortable internal culture.

Internal culture (and good communication) is oh-so-important. Using video will help you to build and maintain it.

Pickle Tips:

  • Share the love, with video: Got some exciting news to share? Maybe it’s a great sales report, a new account, a one-in-a-lifetime partnership, or a long-valued employee’s personal celebration. Get attention, encourage engagement, and do it with video rather than with words.

  • Digitise that employee handbook: What do your new employees need to know? Which faces do they need to recognise, which peers should they get to know first, and which stakeholders do they need to meet (especially useful if some company employees or key stakeholders are based internationally)? Chuck out the hard copy and never print again - contact us today about producing a beautiful digital employee handbook via animation or motion graphic video.

4. Use video to summarise and share information, fast

Sharing information: it’s a business must. There’s no way around it. It’s totally, utterly, completely necessary. So, why not say yes to making the process as efficient and pain-free as possible?

Video is fast, exciting, effective and simple, and much more so than emails, meeting notes, and dreaded, verbose email attachments.

It’s true what they say: a (moving) picture really does say a thousand words.

Pickle Tip:

  • Video record your staff meetings: Inevitably, there’s always someone who can’t make a staff meeting. Whether or not that person is working offsite, overseas, in another branch, or happens to be sick on the day of the meeting, think about all the valuable, insightful, relationship-building information that your employees are missing if they’re absent. A simple recording setup and video distribution strategy can counter this in a moment.

5. Use video to increase confidence in management

And for our final point today, friends, we fly right on back to the very start of this blog. Yep: ensuring excellent internal communications can vastly improve our leadership.

Good relationships are important for many reasons. But think about this too: if you’re on the receiving end of inevitable bad news (there’s always some in a workplace, right?), are you more or less likely to take it well if you have a solid, trusting, fond professional relationship with the person delivering it to you?

Good relationships are everything. Video will help you with that.

Pickle Tips:

  • Film an annual (or monthly), professionally produced update or key address by your CEO: Think the Queen’s annual Christmas message, but with fewer corgis (this is totally our specialty)

  • Encourage departments to share news via video: We see this one a lot: during the busier months of a company’s annual operations, celebration of achievement (and good communication surrounding this) becomes less of (rather than more of) a priority. Save time and foster the good vibes by encouraging teams to share updates and good news via video, the moment it becomes apparent

Ready to make a move? Let’s do it.