Video as Corporate Content: Our Top 5 Tips

Photo by Brett Sayles from Pexels

Corporate content, video and marketing strategy. We’ve been writing a bit about this recently.

Perhaps you’ve missed it though. Totally fine! Don’t have one or don’t know what it is? No hassle. Check out our recent blog post on exactly that.

To summarise: a global gem of engagement, video is utterly hot property when it comes to planning, developing and executing top-shelf corporate content.

Why? Myriad reasons. But when it comes down to it, who wouldn’t want to make sure their business has a strategy for embracing the only content format consistently engaged with by over 500 million people every day?

Get on board with our Top 5 Tips for making the most of video as tantalising, highly effective corporate content.

You’re welcome!

1. Video as a tool of social learning

One of the best ways you can position your company - especially if it’s in its infancy - as a leader in your field is by developing content that initiates ‘ask the expert’-style dialogue.

Those in the biz tend to refer to these kinds of conversations as ‘social learning’ scenarios. Of course, the tools we use to engage in social learning help not only to assist employees in learning from one another (in both internal and external contexts) but also to build your company’s ‘expert’ status amongst others in the field.

Social learning video - which can be shot both easily and affordably on a smartphone or tablet, or for a sleeker and more professional look, by us! - will allow your employees to share new ideas, learn new approaches, pickup key task and area-specific language, and recap meetings.

Put simply, video empowers your employees to share - and be proud of - their knowledge. And knowledge is power, is it not?

2. Video in the interest of clear, concise messaging

Okay. Hands up who’s had to spend days at a time dealing with an email inbox backlog amounting to somewhere in the hundreds, much of which forms complex, hard-to-decipher chains of communication?

Yep! Like, everyone, right?

Much too often, companies rely on these crazily time consuming methods of communication to do most of their core business: share documents, update on projects, summarise meetings…

Let us put this to you: why not substitute for video?

Think about the last time you attended or took notes at a meeting. Meeting minutes take ages to read and review, right? How about transforming these into a much less time consuming three-minute summary video? Depending on the formality level and broader context of the meeting at hand, it could be just the timesaver you and your employees are after.

There are a bunch of business-friendly platforms that make this kind of thing a breeze. Wrike, and Google Hangouts are just three examples offering various levels of buy-in and resulting functionality. There’s also a bunch of freeware you can try too.

An added bonus is that the ‘presented by a human’ factor of video has the potential to make things like meeting summaries far more engaging and appealing to your employees… and probably actually watched, don’t you think?

Speaking of which, how about considering the use of...

3. Video for an internal communications facelift

Business owners have always understood the broader advantages of video: it’s engaging, it’s interesting, it can capture the core of a message in just a few, small seconds… in fact, according to Hubspot, 87% of marketers use video in their corporate strategy which sits beautifully alongside Google’s reporting that 50% of customers now expect it as a medium. That’s without exception.

Why then, if video is a greatly preferred method of communicating with our customers, do we not use it more readily as a method of achieving super slick internal comms?

For one, as we’ve mentioned, video can be far more efficient than the written mode (think meeting notes, emails, endless pages of an annual report) in communicating a summary of key information.

Video of a certain resolution is also simple to share and record. Even more exciting is the emergence of tools like Vidyard GoVideo which make it easy to share, store and workshop your videos (fancy producing your own social learning gems? Hit us up!). The best thing is that with just a few simple clicks you can record yourself and/or the items on your screen and link these directly to any common business messaging platform like Wrike or Slack. With tools like this, you can even track when and where the videos are watched making gathering data a real breeze.

And the best thing? You’ll never have to worry about attachment limits.

That’s right. Never, ever again.

4. Video for business efficiency

With so many teams in the contemporary business setting spread right around the country, or even more likely, the world, meeting face-to-face with other employees can often present its own special challenges.

Contrary to some, we don’t believe meetings are dead. Well-run, efficient meetings can prove invaluable business practice allowing your teams to build strong relationships and make effective collaborative decisions.

It’s just that… well, why not make them virtual instead? Here are some tips:

While we’ve already discussed the usefulness of video in recording these kinds of discussions, why not also consider storing videos for review by others at a later date? Many contemporary video platforms can also record multiple streams (i.e. multiple employees’ on-screen activities) as well as presentation slides, memos, and annotated notes, all on the fly.

Put simply, video can and will save you time in all of these business scenarios.

5. Video for a solid, consistent brand

We all know how engaging video is. It has the potential to pack a million little messages into just a few seconds of content, and that’s gotta be worth it’s weight in gold in terms of awesome corporate content, right?

We like to think of video as the glue that holds a brand together. The fact that you tackle a message from multiple, concurrent angles - whether these be visual, aural, linguistic or otherwise - makes video an incredibly powerful tool for crafting a brand that appeals directly to the emotional needs of your customers.

Cast your mind back to our branded content special. Remember that video can achieve a hell of a lot for you in terms of aligning your brand with particular values and world issues, the most recent example of which is, of course, this Gillette ad.

Why wait? As this daring and timely example of slick branded content shows us, now is most definitely the time to be considering video as part of your corporate content and marketing strategy.

Unsure of how to get there? Get in touch and we’ll guide you through.