Video: Spreading the Good Word of Company Culture

Pickle Pictures video Melbourne

People just don’t stay at jobs anymore.

But seriously, did you know that companies lose 25% of all new employees within a year and up to 20% of employee turnover happens within the first 45 days of a contract?

Let that sink in for a sec.

So while there are likely complex and multifaceted reasons for why this is the case, why-oh-why aren’t we paying more attention to really great onboarding?

While companies take a whole host of different approaches to the production of onboarding material, one aspect is central: the framing and visibility of company culture. Why? Because if people are clear on company expectations and feel heard, wanted, and fully engaged from the get-go, they’re more likely to stick around. It doesn’t matter if you treat onboarding like a sale or promotion (e.g. convincing the new employee that they’ve made a good choice) or perhaps as a more holistic overview of the company’s values, expectations, priorities and support initiatives. The fact is, that video is the perfect medium for all your onboarding needs.

Why? Because it’s affordable, scaleable, all-inclusive, engaging, emotional, and easily shaped to brand and values. While the perfect company culture/onboarding video will vary for a huge variety of reasons, there is one factor that unites all those who commissioned them:

A shared belief in the importance of putting company culture on display.

Here are our top 5 examples of great company culture videos:

1. TOMS

Footwear and eyewear company

Why it’s good:

  • The socially-minded mission is front-and-centre establishing an emotional connection with the viewer

  • The talent is vibrant, friendly, approachable, warm

  • The informal production style and music choice aligns with the grassroots vibe of the business and mission

In a word:

There’s clear alignment between the company’s mission and the production style of the video.

2. Google

Google’s intern program

Why it’s good:

  • The language choice, graphics and music directly targets younger generations

  • It puts Google’s priorities at the core of its presentation (e.g. flexible work environments, fun and engaging work culture etc.) and position these as key draw cards for interns

  • It is, quite simply, a joy to watch! No shot lingers too long and all content is exciting, engaging, and perfectly measured

In a word:

A slick, fun, orderly and informative video for a slick, fun, orderly and informative company.  Everything aligns.

3. BambooHR

HR services-related startup

Why it’s good:

  • Company values are on display: health and wellbeing of new employees is front-and-centre of this video which is sure to help that turnover rate!

  • Stop-motion style offers a sense of playfulness, fun and laconicism

  • Features authentic employees’ own faces direct quotes instead of depersonalised voiceovers

In a word:

Our main takeaway from this video is that BambooHR is authentic, cares for its employees, and is a fun place to be. What more could one want?

4. Founders Brewing Co.

Brewery

Why it’s good:

  • Founders’ emotional game is strong: the video involves the viewer in the journey, from the struggle of setting up a new business, to enjoying the benefits of one’s toil once the struggles are over

  • We hear directly from the the founders (excuse the pun!): there’s no fourth wall between the viewer and those who run the show

  • Emotions are overt: we see the sadness, joy, happiness and faith on the talent’s faces, giving the video a sense of authenticity

In a word:

The effectiveness of this video proves that we shouldn’t be afraid to put emotions on show.

5. Vistaprint

Printing services

Why it’s good:

  • It’s light-hearted and anecdotal: it feels like you’re talking to mates in the lunch room at work

  • It uses humor to lighten and engage

  • No voiceovers: only authentic stories directly from employees

In a word:

“If you can’t trust your co-workers, you can’t succeed” - is there anything more convincing than ending on a quote that strong after such a beautiful synthesis of authentic content?

Maybe there is, and maybe we have the key!

Get in touch today to discuss how we can revolutionise your onboarding too.