What if we always reframed our marketing campaigns to the tune of audience engagement.
Moreover, what if we shaped our internal comms to better suit the interests and needs of those at whom they’re aimed?
It’s an interesting question. Why not ask yourself what messages your ‘covers’ offer up about you and your business?
Here are our top 3 tips for encouraging effective and compelling messaging in your content and content strategy, with a nice lil’ focus on internal communications:
The fact is, that video is the perfect medium for all your onboarding needs.
Why? Because it’s affordable, scaleable, all-inclusive, engaging, emotional, and easily shaped to brand and values. While the perfect company culture/onboarding video will vary for a huge variety of reasons, there is one factor that unites all those who commissioned them:
A shared belief in the importance of putting company culture on display.
Here are our top 5 examples of great company culture videos:
We tell stories. Our poison? Video. Animation. All the good stuff. But there are many beautiful and integrated ways to do it, all guided by the one (not so) secret weapon that all storytellers have in common: AUTHENTICITY.
How do you send the message to the market that you’re real and meaningfully connected to your clients, current and prospective alike?
Authenticity is easy as 123 (and 4). Let’s do it.
Authentic video content is 80% in the planning and 20% in the execution.
The great thing is that we can help you with the whole of the journey, from the conception of your idea to its execution. Easy peasy! And in the meantime, here are some things to think about.
Pickle proudly presents our top pre-production tips for authentic video content, fast!