As every business knows, web video is now a vital part of your marketing strategy. Viewers love it – it’s easy to digest, as we process visual information approximately 60,000 times faster than we process written content. But it’s possible to boost your online presence even further by using animated video rather than live action. Here we explain why.
It doesn’t seem like marketing
Internet viewers these days are extremely savvy, as we’re bombarded with advertising on every website and social media platform. But when we think of an advertising video, we think of a slick live-action production. Think of animation, and we think of something cute and funny that tells a story we’ll want to keep watching to the end.
As a bonus, most of us associate animation with our childhood memories. Nostalgia has been shown to block out negative emotions in the brain. This will make users much more likely to view your product as something positive.
It doesn’t have limitations
Animation isn’t restricted by the limits of what real people can do. You can set your animation in the past or the future, create mythical creatures and invent any scenario you can imagine in order to get your message across.
This is particularly useful when it comes to simplifying complex ideas found in some corporate videos and when creating explainer videos. If you can engage audiences with your content, they’re much more likely to click on your ad – studies show that including a well-made animation on your landing page will increase your conversion rate by 70 percent.
Animation also doesn’t have limits on the ways in which it can be used in marketing. As well as landing pages, you can include animation in your email newsletters and presentations, as well as in your social media marketing strategy.
It’s cost effective
Animation tends to be much cheaper to produce than live-action video as there’s no need to pay actors or crew, and you don’t have to spend time searching for locations. As long as you use an experienced, professional animator who understands the needs of your business and the message you want to convey, animation can make a huge positive difference to your digital marketing strategy, without adding a huge amount of extra cost.
It’s great for social media sharing
Social media platforms have made it easier than ever before to share videos, as video is now users' medium of choice. Videos and animations are shared on social media 12,000 times more than other posts such as text, images and links. Animation is particularly good for social media sharing as it is mobile friendly, and over 60 percent of internet activity now takes place on mobile devices.
Because animation is more creative and less restrictive than other types of video, it stands out from live action by telling a story in a more imaginative way. This means it is more likely to engage viewers and get them talking about it, giving your video a bigger potential for going viral. This can make thousands or even millions of people aware of the product or service you are offering.
If you need help or want to find out more about animation, get in touch with us at Pickle Pictures.