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Video marketing has grown exponentially over the past few years to the point where today, the average online user watches 16 minutes of video ad content per month! YouTube alone has reported a 100% rise in mobile video consumption each year and a 60% rise in online viewing, while Facebook boasts 100 million hours a day watched by users.
You would have to have been living on another planet for the last couple of years not to have noticed the monumental rise in shared video content online. Since 2014, the number of people viewing videos on YouTube has increased 40 percent year-on-year, while the number of video posts on Facebook has increased 75 percent globally in the same period.
The explosive growth of online video has become a permanent game-changer for marketers worldwide. In 2015, digital video consumption became the most popular online activity, even overtaking social media, with the average user spending almost two hours a day watching videos online.