Video marketing has grown exponentially over the past few years to the point where today, the average online user watches 16 minutes of video ad content per month! YouTube alone has reported a 100% rise in mobile video consumption each year and a 60% rise in online viewing, while Facebook boasts 100 million hours a day watched by users.
The rise of social media has changed the face of marketing forever. It is currently estimated that by 2018, the number of worldwide social media users is expected to reach an astonishing 2.5 billion; in other words, a third of the world’s population. If you’re not currently using social platforms to reach your target market, then you seriously need to get started. And these days there’s only one word that matters when it comes to getting your content seen and shared: video.