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Making Waves: Technology and Animation

Making Waves: Technology and Animation

From groundbreaking software to mind melting CGI, today we take a look at the technologies making animation an awesome option for your next digital campaign.

5 BEST VIDEO MARKETING TIPS FOR FACEBOOK

5 BEST VIDEO MARKETING TIPS FOR FACEBOOK

If you’re using video marketing, these days it’s important to think beyond YouTube. Facebook now has 8 billion views of videos every day, making it a hugely effective marketing tool for generating awareness of your brand. But in order to get the most out of Facebook video, it’s important to know exactly how to use the platform for maximum exposure. Here are our top tips.

OUR TOP 5 TYPES OF VIDEO FOR SOCIAL MEDIA

OUR TOP 5 TYPES OF VIDEO FOR SOCIAL MEDIA

Videos for social media are different. They need to be tailor made to your social media platform. They need to be engaging, authentic and, most importantly, shareable. So, what types of videos are the most effective for social media? Here’s our top 5:

WHY ANIMATION IS GREAT FOR MARKETING AND CORPORATE VIDEOS

WHY ANIMATION IS GREAT FOR MARKETING AND CORPORATE VIDEOS

As every marketer knows, online video is now a vital part of your marketing strategy. Viewers love it – it’s easy to digest, as we process visual information approximately 60,000 times faster than we process written content. But it’s possible to boost your online presence even further by using animated video rather than live action. Here we explain why.

TOP ONLINE VIDEO MARKETING TRENDS IN 2017

TOP ONLINE VIDEO MARKETING TRENDS IN 2017

One-third of all online activity is now spent watching video. This is big news for companies, as it means that video is now one of the most effective ways to reach your target audience. Here we take a look at five of the biggest trends shaping video marketing in 2017.

WHY VIDEO IS GREAT FOR INTERNAL COMMUNICATIONS

WHY VIDEO IS GREAT FOR INTERNAL COMMUNICATIONS

The ready availability of technology has changed all our lives, never more so than in the workplace. Mobile devices and video calling have become part of our daily working lives; but video is a medium that can be used to great effect not just for communicating with clients, but also with your team.

WHY ANIMATIONS MAKE EFFECTIVE CORPORATE VIDEOS

WHY ANIMATIONS MAKE EFFECTIVE CORPORATE VIDEOS

Here at Pickle Pictures, we get a lot of requests to make animated videos for our clients. Sometimes it can be weeks before we're asked to pick up our cameras and start shooting again. Clearly more and more companies are using animations as part of their communications strategies. In this article we hope to explore some of the reasons why.