marketing

DIY Digital: Making the Most of Your Smartphone in 4 Simple Steps

DIY Digital: Making the Most of Your Smartphone in 4 Simple Steps

Whip out your smartphones, team. It’s time to get down to business with your brand new (phone-shaped) business partner!

BRANDED VIDEO CONTENT: THE WHAT, WHY AND HOW

BRANDED VIDEO CONTENT: THE WHAT, WHY AND HOW

Branded video content. It’s content that brings about awareness and adds value for customers via a subtle, integrated alignment with brand values, goals and aims. It refrains from the delivery of overtly commercial messages to a mass audience.

DIY DIGITAL: 7 SECRETS OF SUPER EFFECTIVE VIDEO MARKETING

DIY DIGITAL: 7 SECRETS OF SUPER EFFECTIVE VIDEO MARKETING

These are our top 5 secrets of super effective video marketing. The best thing? These tips are so straightforward that you could be well on your way to great content before you’ve even left the office for the day.

DIY DIGITAL: 7 WAYS TO GREAT INSTAGRAM VIDEOS

DIY DIGITAL: 7 WAYS TO GREAT INSTAGRAM VIDEOS

Whatever your context, one thing’s for certain: you have but a slither-of-a-minute to make a great first impression.

Of course, the same can be said for Instagram vids. Punchy, top shelf content earns you extra followers, bolsters your brand, and increases traffic to your website.

But, hey... not sure how to get there? No worries – we’ve got you covered.

OUR TOP 5 TYPES OF VIDEO FOR SOCIAL MEDIA

OUR TOP 5 TYPES OF VIDEO FOR SOCIAL MEDIA

Videos for social media are different. They need to be tailor made to your social media platform. They need to be engaging, authentic and, most importantly, shareable. So, what types of videos are the most effective for social media? Here’s our top 5:

WHY ANIMATION IS GREAT FOR MARKETING AND CORPORATE VIDEOS

WHY ANIMATION IS GREAT FOR MARKETING AND CORPORATE VIDEOS

As every marketer knows, online video is now a vital part of your marketing strategy. Viewers love it – it’s easy to digest, as we process visual information approximately 60,000 times faster than we process written content. But it’s possible to boost your online presence even further by using animated video rather than live action. Here we explain why.

USING A MULTI-PLATFORM SOCIAL STRATEGY WITH VIDEO MARKETING

USING A MULTI-PLATFORM SOCIAL STRATEGY WITH VIDEO MARKETING

Video marketing has grown exponentially over the past few years to the point where today, the average online user watches 16 minutes of video ad content per month! YouTube alone has reported a 100% rise in mobile video consumption each year and a 60% rise in online viewing, while Facebook boasts 100 million hours a day watched by users.

TOP ONLINE VIDEO MARKETING TRENDS IN 2017

TOP ONLINE VIDEO MARKETING TRENDS IN 2017

One-third of all online activity is now spent watching video. This is big news for companies, as it means that video is now one of the most effective ways to reach your target audience. Here we take a look at five of the biggest trends shaping video marketing in 2017.