online video

Corporate Content: Effective and Compelling Internal Messaging

Corporate Content: Effective and Compelling Internal Messaging

What if we always reframed our marketing campaigns to the tune of audience engagement.

Moreover, what if we shaped our internal comms to better suit the interests and needs of those at whom they’re aimed?

It’s an interesting question. Why not ask yourself what messages your ‘covers’ offer up about you and your business?

Here are our top 3 tips for encouraging effective and compelling messaging in your content and content strategy, with a nice lil’ focus on internal communications:

DIY DIGITAL - Creating an Authentic Brand: The Why and How

 DIY DIGITAL - Creating an Authentic Brand: The Why and How

We tell stories. Our poison? Video. Animation. All the good stuff. But there are many beautiful and integrated ways to do it, all guided by the one (not so) secret weapon that all storytellers have in common: AUTHENTICITY.

How do you send the message to the market that you’re real and meaningfully connected to your clients, current and prospective alike?

Authenticity is easy as 123 (and 4). Let’s do it.

Pre-Production Tips for Authentic Video Content

Pre-Production Tips for Authentic Video Content

Authentic video content is 80% in the planning and 20% in the execution.

The great thing is that we can help you with the whole of the journey, from the conception of your idea to its execution. Easy peasy! And in the meantime, here are some things to think about.

Pickle proudly presents our top pre-production tips for authentic video content, fast!

DIY DIGITAL: 7 SECRETS OF SUPER EFFECTIVE VIDEO MARKETING

DIY DIGITAL: 7 SECRETS OF SUPER EFFECTIVE VIDEO MARKETING

These are our top 5 secrets of super effective video marketing. The best thing? These tips are so straightforward that you could be well on your way to great content before you’ve even left the office for the day.

5 BEST VIDEO MARKETING TIPS FOR FACEBOOK

5 BEST VIDEO MARKETING TIPS FOR FACEBOOK

If you’re using video marketing, these days it’s important to think beyond YouTube. Facebook now has 8 billion views of videos every day, making it a hugely effective marketing tool for generating awareness of your brand. But in order to get the most out of Facebook video, it’s important to know exactly how to use the platform for maximum exposure. Here are our top tips.

OUR TOP 5 TYPES OF VIDEO FOR SOCIAL MEDIA

OUR TOP 5 TYPES OF VIDEO FOR SOCIAL MEDIA

Videos for social media are different. They need to be tailor made to your social media platform. They need to be engaging, authentic and, most importantly, shareable. So, what types of videos are the most effective for social media? Here’s our top 5:

WHY ANIMATION IS GREAT FOR MARKETING AND CORPORATE VIDEOS

WHY ANIMATION IS GREAT FOR MARKETING AND CORPORATE VIDEOS

As every marketer knows, online video is now a vital part of your marketing strategy. Viewers love it – it’s easy to digest, as we process visual information approximately 60,000 times faster than we process written content. But it’s possible to boost your online presence even further by using animated video rather than live action. Here we explain why.

USING A MULTI-PLATFORM SOCIAL STRATEGY WITH VIDEO MARKETING

USING A MULTI-PLATFORM SOCIAL STRATEGY WITH VIDEO MARKETING

Video marketing has grown exponentially over the past few years to the point where today, the average online user watches 16 minutes of video ad content per month! YouTube alone has reported a 100% rise in mobile video consumption each year and a 60% rise in online viewing, while Facebook boasts 100 million hours a day watched by users.