We tell stories. Our poison? Video. Animation. All the good stuff. But there are many beautiful and integrated ways to do it, all guided by the one (not so) secret weapon that all storytellers have in common: AUTHENTICITY.
How do you send the message to the market that you’re real and meaningfully connected to your clients, current and prospective alike?
Authenticity is easy as 123 (and 4). Let’s do it.
Incorporating video into your internal communications strategy is your surefire way of embracing the unrelenting power of the only content format consistently engaged with by over 500 million people every day.
Here are our top 5 ideas for making the most of video when it comes to effective internal communications… and business success, to boot.
A short video - complete with beautiful graphics, subtitles, music, an animation style, and a script that compliment and enrich your brand - can communicate your message powerfully in just seconds. Why? Because unlike text, explainer videos combine all of several brand-building elements into a single, powerful piece of media.