Branded video content. It’s content that brings about awareness and adds value for customers via a subtle, integrated alignment with brand values, goals and aims. It refrains from the delivery of overtly commercial messages to a mass audience.
You would have to have been living on another planet for the last couple of years not to have noticed the monumental rise in shared video content online. Since 2014, the number of people viewing videos on YouTube has increased 40 percent year-on-year, while the number of video posts on Facebook has increased 75 percent globally in the same period.