A short video - complete with beautiful graphics, subtitles, music, an animation style, and a script that compliment and enrich your brand - can communicate your message powerfully in just seconds. Why? Because unlike text, explainer videos combine all of several brand-building elements into a single, powerful piece of media.
You would have to have been living on another planet for the last couple of years not to have noticed the monumental rise in shared video content online. Since 2014, the number of people viewing videos on YouTube has increased 40 percent year-on-year, while the number of video posts on Facebook has increased 75 percent globally in the same period.
The rise of social media has changed the face of marketing forever. It is currently estimated that by 2018, the number of worldwide social media users is expected to reach an astonishing 2.5 billion; in other words, a third of the world’s population. If you’re not currently using social platforms to reach your target market, then you seriously need to get started. And these days there’s only one word that matters when it comes to getting your content seen and shared: video.