What’s the difference between video and animation, hey?
Let us help you with that.
As we roll on into this century, no one can deny the importance of video marketing: did you know, for example, that nearly 90% of marketing professionals now prefer video marketing as a key tool, and that 54% of all internet users want to see more video content from a brand or business they support (Oberlo).
Alright, we hear you say. So video marketing is important, but where on earth do I start?
Easy. By weighing up your options (or even chatting with us about helping you do that – with an obligation-free quote, of course), the two most popular of which being:
Animation and video.
Like every medium and marketing channel, both have their key strengths, relative costs, and good-to-know facts.
Keen to get in on the goss and help shape your content? You got it!
At its most simple definition, animation is the mind-bending art of drawing or creating – either digitally or by hand – objects and crafting these into a series of frames, giving the impression of movement. Video, on the other hand, is a recording of either still or moving objects; a recording made in real-life settings.
Ever been a little confused by the differences between the two? You’re not alone! But perhaps consider this: when processed, published, and ready to win you some sales, animation is nearly always considered video. At the end of the day, it does involve moving objects, like video.
Where this tradition of confusion is likely to come from is the common usage of the work “video” in reference to things that are recorded with an electronic camera – which, by the way, is also video, but perhaps doesn’t embody its entire definition. The distinction we made in this article is between live action video (usually referred to as “video”) and animation. Easy done.
While each medium can often be made to serve similar purposes, the two are actually poles apart in their most effective application to video marketing. Given proper care and understanding, you can make both work just as hard for your content strategy.
An animation is largely created using a range of different software. The animator works from a storyboard, crafting designs, assets and other elements to bring a concept to life. Once the animation is put together, other effects such as music and text are added to shape the animation into the beautiful, eye-catching, well-rounded medium known to today’s marketers.
Here\u2019s a 2D, character based animation we made recently for Glen Eira City Council. It features the client\u2019s brand colours and fonts throughout and is subtitled and short, making it super-effective for social media.