In today’s world, creating shareable video content is the golden ticket to boosting your brand’s visibility and engagement. It’s not just about producing visually appealing videos; it’s about crafting content that resonates with your audience and compels them to hit that ‘share’ button. As stated in one of our previous blogs, videos are a powerful tool in a marketer’s arsenal that one should fully utilise. But just because video content can be shared doesn’t automatically make it “shareable”. So, how do you create content that can be shareable in the true sense? Here are some tips to help you create video content your audience will be eager to repost.
In the world of social media—you snooze, you lose—which makes staying on top of trending topics crucial. It’s not about jumping on every bandwagon but rather identifying trends that align with your brand and audience. By incorporating the latest trends into your video content, you can tap into the zeitgeist and increase the likelihood of your content being shared. Whether it’s a viral dance challenge or a hot topic in your industry, leveraging trends can significantly boost your content.
Content is king, period. But it’s not just any content—it’s valuable content. But what does ‘valuable’ mean? It could be educational, entertaining, inspiring, or simply something that makes your audience’s life a little better. The key is to understand your audience’s needs and wants and create content that fulfils them. When your content adds value, it’s more likely to be shared, expanding your reach and influence.
Evergreen content—content that remains relevant and valuable over time—is a powerful tool in your content arsenal. It’s not tied to trends or time-sensitive events, which means it can be shared and re-shared indefinitely. Evergreen content can take many forms, from how-to guides and tutorials to thought leadership pieces. By creating evergreen video content, you’re investing in a resource that will continue to engage your audience and drive shares long after it’s been published.
Humans are hardwired for stories. They captivate us, evoke emotions, and make information more memorable. That’s why it is recommended to lean into ‘storytime’ content. Whether it’s a behind-the-scenes look at your business, a customer success story, or a narrative woven into your product demo, storytelling can make your video content more engaging and shareable. Remember, a good story doesn’t just tell—it shows. Use visuals, sounds, and dialogue to bring your story to life.
In a sea of content, originality stands out. It’s what sets you apart from your competitors and makes your audience take notice. Original content doesn’t just mean new—it means authentic. It reflects your unique brand personality and offers a fresh perspective. When your content is original, it’s not just shareable—it’s unforgettable. So dare to be different, and let your originality shine through your video content.
To sum it up, creating shareable video content is a strategic process that involves staying on top of trends, adding value, focusing on evergreen topics, telling compelling stories, and being original. By incorporating these elements into your video content, you can significantly increase its shareability, thereby boosting your brand’s visibility and engagement.
At Pickle Pictures, we specialise in creating engaging and shareable video and animation content that aligns with your brand’s ethos and marketing goals. Contact us today for our team of social media video experts to help you create videos that resonate with your audience and drive your brand forward. Call us today on 1300 581 225 for your free consultation.