How Can Video Production Enhance Brand Awareness And Recognition?

In today’s digital corporate landscape, it’s undeniable the effect video content is having on brand awareness and recognition. You only have to step on a train during your daily commute to find everyone aboard scrolling through social media. Facebook, Instagram and TikTok have long been key conveyers of internet content, showcasing video after video, and we’re not just talking about influencers.

Major brands have long been seizing video production content opportunities to boost their customer base, and there are no surprises why! It’s estimated that online video will account for over 82.5% of web traffic in 2023, making it the most popular type of content online (Demand Sage, 2023)

In this blog, we’ll explore how video production can be used to enhance brand awareness and recognition and discuss the most valuable forms of video production available to businesses. So, without further ado…

What Exactly Is Brand Awareness?

Brand awareness refers to how familiar or recognisable a brand is amongst its target consumers. It’s a measure of how well-known and easily identifiable a brand is. When the time comes for a consumer to make a new purchase, will you, as a provider of those products or services, come to mind? We assume you want to! You want the consumer to have a positive and memorable association with your brand so that when the time comes, they shop with you!

Why Is Brand Awareness So Important?

Brand awareness is hugely important in distinguishing you from your competitors. Think of some products and services you’re loyal to. You remember their name, and you might remember their logo. If you continue to shop with them, you likely think of them favourably.

Brand awareness and recognition influence consumer behaviour as individuals are more inclined to shop with a brand they are familiar with over those they’ve not heard of. Also, brand awareness can create trust and build a sense of loyalty among customers. This can generate revenue and lead to referrals, which can build your customer base.

How Does Video Production Raise Awareness Of A Brand?

Still not convinced? Let’s take a look at some of the major reasons incorporating corporate and social media video production into your business strategy can raise awareness of your brand.

1. People Can’t Get Enough Video Content

More and more people are getting on platforms like YouTube, Instagram and TikTok, and the demand for content is only increasing. The fact is, video content is an incredibly engaging and immersive medium that is highly appealing to most online users.

Video content has the power to entertain, stir emotion, and even educate. Moreover, in today’s loud hustle and bustle, videos are convenient and can be watched on the go, so reaching potential customers and leaving a lasting impression has never been easier.

2. Increased Reach Over Social Media

As mentioned above, sharing videos on social media is one of the most valuable ways a business can increase its brand awareness and recognition. Video content can be shared over numerous messaging channels and social media platforms, and if your videos are being shared, this will ultimately lead to an increase in traffic to your website.

Have you heard the expression “go viral”? Once you create engaging content that’s easily shareable, you open your brand to increasing its customer reach and increase brand recognition.

3. Advanced Storytelling

Corporate and social media video content is a powerful tool for storytelling because it allows for an engaging combination of visuals, audio, and dialogue. What’s left is an immersive narrative that can be more engaging than written content.

Through video, creators can capture emotions, reactions, and expressions that are difficult to convey in writing, making it easier to evoke empathy and create a connection with the audience. 

Video content is also very fun and can be edited and composed to create a specific mood or atmosphere to guide the audience’s attention through a dynamic storytelling experience.

So…Live-Action Or Animated?

Now that we’ve touched on how corporate video production can help boost brand awareness and recognition let’s take a look at the exciting forms video production can take.

1. 2D and 3D Animation

Did you know that animation is no longer limited to the cartoons you watch on Netflix? Businesses now have the ability to create fun and engaging videos with creative, playful graphics that can leave a lasting impression of your brand. Animated videos also allow you to push boundaries and be as imaginative as you like meaning you can condense more information into a creative piece of content.

 2. Live-Action Video

Live-action videos can take many forms, including:

• Scripted narratives
  
• Tutorials
• Documentary style montages
• Interviews

Live-action video can help create a sense of authenticity as it showcases real people and events, making it easier to connect with the audience. This can lead to higher engagement and a more loyal following. It also attracts more views, shares and comments compared to written content or still images and this engagement can help to increase brand awareness and reach.

Now that you’ve seen what video production can do for your brand awareness and recognition, are you ready to give it a try? Get in touch with Pickle Pictures today and tell us your vision. We can’t wait to work with you!