“What’s the secret to a great video?”.

Well, it’s a big one! After decades of experience working in video production, social media, business video, animation and web and corporate video in Melbourne and beyond, we’ve got a few tips and tricks up our sleeve.

The most surprising thing we’ve learned, perhaps, is that a great video is as much about process as it is about the end product.

Here’s why.

1. Don’t use a cookie-cutter approach

 Have you ever Google searched ‘video production Melbourne’ (or something along those lines, at least) only to stumble upon a bunch of video production companies who offer you a range of package fee deals?

Our advice? Proceed with caution.

One-size-fits-all approaches to video production only serve to benefit the video producer. Why? Because many animation and video productino companies regard tailored, customised service as a time-waster.

But, in the world of web video and corporate animation, your content is only as good as the customisation it receives. Customisation that helps you digital content embody your specific business values and achieve your specific business goals.

 So – what if you could get that all-important customisation along with a super-quick turnaround?

At Pickle Pictures, our super-efficient, tailored approach is embedded in who we are, what we do, and why we do it. With video production teams all over Australia, in-house animation teams galore, and on-call networks of every animation and video production professional on-hand, we cut-down on time elsewhere so you can gain some extra TLC when it comes to the creation of your content.

2. Work with a video production partner you like

 Really – when you have the choice, why work with a video production company or corporate content producer whose approach you don’t like?

We reckon life’s too short. Maybe you do too!

Why Pickle? Here’s what what experience has shown us a great video production and corporate web content partnership looks like:

• Flexible, friendly, experienced service
• Work delivered on time and to your budget, with the capacity to shoot and produce all over Australia and beyond
• Choosing to engage a locally-based video and web/corporate content production partner that has networks all over Australia – you get the boutique company service with the networks and capability of the big players
• Tailoring the development phase to align with your particular goals, visions, aims and strategies
• A video production company who can help you do the heavy-lifting: source talent, get a voiceover actor, and offer you all the remote editing capacity you’ve ever wanted and needed

…and much, much more!

Put simply, we love to partner with you. We want to be your go-to, and we’re here to make that as easy, simple and smooth as possible for you and your organisation.

Development, development, development!

 A great video embraces the idea that development is one of the most important steps in video production.

Quick-win content is often unruly, unfounded and unplanned content. And unplanned content, of course, is content that often lacks longevity, gets lost in the backend of your website after a mere few weeks, offers little to no ROI as a result, and fails to hit home runs for more than a single campaign or season.

At the end of the day, everyone wants value for money when it comes to affordable video content solutions, right?

So why not put your heart and soul into the development phase of your digital content, aiming to get more from your video content in the long run?

As an experienced corporate web and training content production company, we can help you with any and all of the following steps in the development phase:

• Understanding how to create engaging content
• Organising development workshops with your colleagues
• Creating a brief or briefing document
• Understanding steps in sourcing talent
• The process of writing and editing a script
• Steps in making video content more accessible (e.g. captions, text-on-screen, image descriptions etc.)
• Getting creative: how to record footage oniPhone or Samsung for editing down the track
• The bigger picture: how to translate your business goals, values and aims into content that converts

…and much, much more!

Are you ready to create a great video?

So are we – let’s do it together.