It’s 2021, and a huge number of brands are beginning to leverage great video production content in order to grow their reach.
And guess what? It’s working.
According to Martech Advisor (2020), viewership of branded video content like web animation, corporate video, and other corporate content has risen by up to 25% in the last two years alone.
In fact, more than 75% of video viewing (worldwide) is done on mobile devices! (e-marketer.com 2020).
Of course, much of that business video production content is consumed on social media. But just how effective is a video on social media?
Let’s look at – and break down – some key stats from Martech Advisor (2020) – stats which should begin to convince you of the power of creating great videos for your social media channels!
Here we go:
It’s widely reported that over the last handful of years, video production and animation companies have seen requests for social media content creation increase by a huge rate.
Here at Pickle Pictures? We’d agree entirely.
Working with our huge range of partners in the marketing, finance, legal and health/wellbeing sectors particularly, we’ve experienced an ever-increasing demand for corporate video production and social media content that is short, sharp, engaging and infused with conversion-encouraging strategy.
In terms of making sure you create a highly effective corporate content strategy, there’s no better way to do so than producing a content format you know more than half of internet users will engage with – and on a daily basis, to boot!
According to some new statistics pulled together by Unruly (ClickZ 2020), happiness is the most popular emotion felt by people when watching a marketing video. Interestingly enough, hilarity is the sentiment that’s least common.
Why would that be, do you think?
What we tend to find at Pickle Pictures, is that consumers of social media videos better engage when content is designed specifically to evoke emotion, telling great stories in ways that other content formats can’t.
Because of the way that social media videos can combine cinematography or animated content with music, text, human talent, set design, and more, it’s the content format of choice for many.
Put simply, social media videos combine a huge range of tools and strategies into a single, incredibly effective marketing device.
You heard it here first (or did you?): text and images are so pre-2020.
As we’ve seen, if you really want to engage the hearts and minds of your audience, social media videos are 100% the way to go.
The fact that social media videos can function as such hard-hitting, emotionally rich samples of corporate content and business video production means that your audience is more likely to share it on your behalf, creating incredible, organic reach.
Ask yourself: is there a way you can more readily engage with a current political issue, social movement, think-tank trend or otherwise?
The more you shape your video and animated content to the needs of your audience, the more likely you are to achieve that all-important exposure.
And of course, if you need any help with this, contact our incredible team who create this kind of content every single day for our incredible clients.
We can’t wait to partner with you!