Want to create a great recruitment video for Melbourne, Sydney, and Brisbane-based roles? We can help!
With a new era in public health arrives a brand new economic phenomenon: a shortage of healthcare workers. But not just any shortage. A critical one, at that.
In fact, Health Workforce Australia suggests that by 2025, Australia will experience a critical shortage of over 100,000 nurses. That’s in addition to shortages across a number of other major Australian industries, and beyond.
How do we fix this? And what role can great onboarding content and recruitment videos play in helping change this?
Well, when video is consistently amongst the world’s most popular formats of content delivery, the answer is clear:
Reach out to a video production company Melbourne, Sydney and Brisbane-based businesses (and beyond) know and love, and begin your journey towards recruiting stronger, more qualified, more readily available employees today.
Here’s our top three tips on creating the best recruitment videos (for any industry). You’re welcome!
To make a great recruitment video, you’ll need to consider a number of factors – but perhaps none more so than what factual information you actually include in script.
Considering key information about the role that’s available, the nature of company culture, and other bits and pieces of HR-related information might seem obvious, but it’s incredible just how often the basic necessities are missed.
Here’s a list of things to consider before you sit down to script. We’ve split them into functional requirements (factual information) and branding requirements (conceptual information and styling):
You know what’s an invaluable find? A production and animation company in Melbourne, Sydney and Brisbane that specialises in all of the above. Ready to create your own? Drop us a line today!
But before you do, don’t forget to:
Great recruitment videos are made greater by the way they account for the audience, context and purpose of their messaging.
That’s why it’s so important to decide on your content format. What’s it going to be? Video or animation?
To suss out the differences, you can check out our most popular bog – but in the meantime, we’ve summarised things for you below.
Which is best for you? If you’re unsure, you might love knowing this: Pickle Pictures is one of Australia’s only video production partners offering both video and animation under a single roof.
Drop us a line to discuss your next project!
The ideal length of content varies depending on platform and format. While you can check out a more detailed version of ideal durations here, here’s our top tips:
And above all else?
Don’t forget to engage the services of a champion video production and animation company Melbourne, Sydney and Brisbane businesses have trusted for decades.
Are you ready? We’re here to help.