How to Create a Recruitment Video

With a new era in public health arrives a brand new economic phenomenon: a shortage of healthcare workers. But not just any shortage. A critical one, at that.

In fact, Health Workforce Australia suggests that by 2025, Australia will experience a critical shortage of over 100,000 nurses. That’s in addition to shortages across a number of other major Australian industries, and beyond.

How do we fix this? And what role can great onboarding content and recruitment videos play in helping change this?

Well, when video is consistently amongst the world’s most popular formats of content delivery, the answer is clear:

Reach out to a video production company Melbourne, Sydney and Brisbane-based businesses (and beyond) know and love, and begin your journey towards recruiting stronger, more qualified, more readily available employees today.

Here’s our top three tips on creating the best recruitment videos (for any industry). You’re welcome!

1. Use our checklist to carefully script and create a recruitment video

To make a great recruitment video, you’ll need to consider a number of factors – but perhaps none more so than what factual information you actually include in script.

Considering key information about the role that’s available, the nature of company culture, and other bits and pieces of HR-related information might seem obvious, but it’s incredible just how often the basic necessities are missed.

Here’s a list of things to consider before you sit down to script. We’ve split them into functional requirements (factual information) and branding requirements (conceptual information and styling):

Creating a recruitment video: Functional requirements

• What roles/categories of role are available?
• What is the role outline?
• When does the role begin?
• What are the main activities/tasks involved in the role?
• What is the recruitment process
• What do prospective candidates need to do if they want to apply?

Making a recruitment video: Branding requirements

• What elements of company culture (branding, tone of voice, ethical approaches etc.) can be highlighted in the video, and how?
• What language approach speaks specifically to the candidates you’re seeking?
• How can we introduce the role in way that’s exciting and appealing to particular candidates?
• Where does the video need to be published/shared in order to attract the right candidates

You know what’s an invaluable find? A production and animation company in Melbourne, Sydney and Brisbane that specialises in all of the above. Ready to create your own? Drop us a line today!

But before you do, don’t forget to:

2. Choose (wisely) the format of the recruitment video you make

Great recruitment videos are made greater by the way they account for the audience, context and purpose of their messaging.

That’s why it’s so important to decide on your content format. What’s it going to be? Video or animation?

To suss out the differences, you can check out our most popular bog – but in the meantime, we’ve summarised things for you below.

Why choose an animation company for your next recruitment video?

• Animation packs a lot of information into a piece of short-form content
• No need to rely on human talent
• Can make very complex information simple and engaging
• Not limited by real-life resources (e.g. particular people, places and things) – with animation, we can create anything and anyone!

Why choose a video company in for your next recruitment video?

• Human talent can be used to humanise and warm the branding
• Showcase key people within your organisation
• Include to-camera pieces which help prospective clients feel aligned with company culture and branding

Which is best for you? If you’re unsure, you might love knowing this: Pickle Pictures is one of Australia’s only video production partners offering both video and animation under a single roof.

Drop us a line to discuss your next project!

3. Create a recruitment video that’s short, sharp and simple

The ideal length of content varies depending on platform and format. While you can check out a more detailed version of ideal durations here, here’s our top tips:

• Great recruitment videos are short – 2 to 5 mins maximum
• Every great recruitment video contains a strong narrative arc – begin with hook, pop the main info in the middle, and end with a tantalising CTA
• Don’t include extraneous information – spend time scripting your video and make sure you repeat only key information

And above all else?

Don’t forget to engage the services of a champion video production and animation company Melbourne, Sydney and Brisbane businesses have trusted for decades. 

Are you ready? We’re here to help.