And just like that, Christmas is approaching.
I mean, 2020 – what a year.
If you’re anything like us at Pickle, the ability to pinpoint particular times and events in this year has come and gone. With changing expectations, restrictions, and circumstances daily – and on a global scale – we’ve felt surprised, depleted, saddened, excited, uplifted, renewed and inspired at many different times throughout.
It became clear early on in COVID that businesses all over the world would be heavily impacted by what was about to transpire.
And yet never before has good online content – and strategy – been so important.
All over the world, we see incredible examples of fantastic online content:
…and much, much more.
We know you’ll agree with us: the benefits of engaging, exciting, inspiring and beautifully articulated video and animated content don’t disappear with COVID.
Here’s three content actions you can take now 2021, giving yourself and your business/organisation the best chances of capitalising upon everything content has demonstrated to us in 2020 – the year of evolution.
What challenges will 2021 hold for your company? Are they the same as those you predicted as 2020 transpired?
Maybe yes, maybe no. So why should your content strategy be ambling along like nothing ever changed?
If 2020’s taught us anything, it’s that things can change. Fast.
We see evidence of that everywhere, right? And especially so in the world of corporate content and marketing strategy: the issues we face today are different, more dynamic, more complex than yesterday and as content marketers at the top of our game, we have to be primed and ready to tackle them.
In the coming months, you might like to consider:
If you’re not sure or need direction, we can help. We’ve helped hundreds of businesses create unique content strategies and we’re here to make your 2021 a whole lot more efficient, effective, engaging and sustainable because of it.
One of the most popular actions our clients take around year-end is putting down a creative deposit for a new or evolving project. What an excellent way of getting ahead in 2021!
What is a creative deposit?
Creative deposit is the name we give to a downpayment on a future creative project, whether fully brief/realised or not.
You might, for example, pop a partial fee down for your next content marketing campaign. Perhaps 2021 is the year for pressing ‘go’ on that new training video package, or for taking the first steps towards refreshing your onboarding comms or grad video packages.
With a great video and animated content partner like Pickle Pictures, the opportunities are endless.
The best things about making a creative deposit is that you can:
With a Pickle Pictures creative deposit, you really can’t go wrong.
Animation or video?
Partner with Pickle and you can nab yourself the benefits of both given we have specialist animations and videographers here under the one roof.
The most straightforward definition of the animation is its existence as an artform of drawing or creating – either digitally or by hand – objects and crafting these into a series of frames, giving the impression of movement. Using specialist software, the animator works from a storyboard, crafting beautiful designs, a range of assets and other important elements to bring your concept to. Once the animation itself is complete-o, other effects such as music and text are added to shape this beautiful piece of art into the highly effective medium known to today’s marketers.
Never considered it as part of your content strategy? We’re here to convince you otherwise!
Animation is great for:
…and more!
Curious about other ideas to keep your year-end stress-free?
So do we. We can’t wait to partner with you. Find out how today.