Animation hand

3 Reasons Why Businesses Should Use Animation




When your business’ content strategy feels like it was dragged kicking-and-screaming from the era of Y2K, you know that change is necessary. 

But how? What tools, strategies and content formats are at your disposal? And how do you even start to make those decisions?

Our top suggestion? Start with animation. Why? Because now, more so than ever, animation is a strategic content format that is:

  • Cost-effective
  • Engaging
  • Resistant to COVID-era uncertainty

Are you ready to reinvigorate your socials, internal content and the face of your brand online? Here’s 3 of our top reasons why your business should be investing in animation:

1. Animation is highly accessible and engaging

Let’s just come right out and say it: animation is 2022’s most-loved content format.

Not only is it colourful, fun, exciting to watch and easy to digest, it helps brands more so than ever before create content that speaks to a wide range of audiences. And with our 100% in-house animators at Pickle Pictures, finding the right video production company has never been easier. 

A recent survey of digital content consumers in the USA found that 92% of people view videos with the sound off on mobile (NextTV 2022). Animation, then, makes for the perfect social media content because it very easily includes elements like text-on-screen, animated text, captions, and more. 

Imagine the potential, flexibility and inclusion-related wins you could experience by creating an animated cast full of characters that represent the true breadth and depth of your audience or business?

And, what’s more, imagine the new, loyal audiences and followers you could reach by including animation as a regular focus of your content strategy!

2. Animated videos are a cost-effective and safe investment

Hands up whose workplace has been affected by COVID-related absences and isolations recently?

Yeah – we’re assuming that’s a lot of hands! 

One of the best things about animation is that it doesn’t rely on the presence of humans in order to make it happen! At Pickle, we take your branding requirements, conceptual ideas, storyboard drafts and whatever other materials you have to inspire you and transform them into timeless content that helps you convert.

Imagine never again having to rely on your employees needing to be a shoot that could be cut, cancelled or depleted in numbers at any time! 

3. Animation engages clients of all ages and backgrounds

Traditionally, animation is often thought of as a content format fit for young people only.

But why? Perhaps it’s time to consider this is only because of what we think we know about animation.

Often, when we think of animation, we think of cartoons. Children’s shows. After-school shows. Programs that are shown as light and often humorous entertainment. 

But when considering the true benefits of animation in these contexts, we realise that – actually – animation is so popular for these age-groups because of how engaging and easily digestible it is as a content format.

The best video production companies know how to help you strategically engage audiences of a wide range of backgrounds, interests and age groups. Whether or not your audience is evolving or easily defined and profiled, animation is often the most overlooked but highly valuable content format because it is:

  • Colourful
  • Easily branded
  • Flexible enough to include text and music seamlessly
  • Adaptable enough to embed, absorb and reflect the identities of the audiences you wish to engage

Keen to start, but don’t know where to begin?

If you’ve been searching for a great animation company and video production partner trusted by Australians for over 20 years and counting, Pickle Pictures is here to help.

Reach out to our friendly team today for your obligation-free quote!