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3 Content Trends to Watch in 2022

Content trends, by nature, adapt to the needs, realities and all-round weird nuances of the times in which they occur.

Having faced huge shifts, challenges and – some would say – setbacks over the last two years due, video production companies now find themselves at a crossroads:

What are the trends that will sustain our industry, and improve the situation of our clients into 2023, and beyond?

The need for unparalleled degrees of digital transformation occurred pretty much overnight throughout 2020 and 2021. As such, incredible, creative and future-focused thinking found its way into the domain of video and animation companies the world over.

Let’s take a look at the Top 3 Trends influencing content as we near the middle of 2022: the year of inspiration!

1. Opting for a more engaging video and animated content experience

The most recent thought leadership on reader engagement tells us that we have between 3 and 10 seconds to engage a prospective client once they land on a website.

So – what will you do to make the most of this, so you don’t loose precious leads and interest in your brand?

It’s no secret that content consumers’ needs and interests change along with the contexts in which they occur. It’s also no secret that – within this context – users’ preferences can change – covering anything from the type of content engaged with (e.g. video and animation) to the format of presenting that same content (e.g. a preference for consuming video and animation on social media).

Including captions and/or text on screen is a great way to engage your prospective clients!

Staying up-to-date on what your intended audience wants to engage with and why is a surefire way of getting more engagement with your content. At the end of the day, users are more likely to engage with a brand if the brand is producing content that aligns with their values, interests and needs – as they are at any point in time.

Likewise, a more engaging content experience is topped off by the creation of a narrative within your content. For most brands, this means a focus on short, sharp videos and animations for social media that begin with a hook, end with a call to action (CTA) and that, in the middle, address some kind of issue or concern – but all within the arms of a good story.

Are you looking for a video production company that can help you make good videos for social media? We can help!

2. A shift towards empathy-filled content marketing

Part-and-parcel with a more engaging content experience comes the increasingly consistent trend for content to be more empathy-focsued.

What on earth does that mean?!

Well, for most brands, it includes asking and incorporating the answers to questions such as:

  • Who are are my customers?
  • What are their values, hopes and interests?
  • What do my ideal clients want to see and hear?
  • How are my target markets thinking and feeling?
  • What is motivating them to take action in their lives?

From here, brands begin to shape content around the answers to these questions. Good videos for social media, for example, will always craft both a narrative and an empathy-based experience for their viewers.

It’s all part of opting for more engaging videos and animations in 2022!

Empathy-filled, community-focused video content at its best.

3. Optimising content with infographics

Wrapping up, one of the most significant aspects of creating engaging videos and animations is that they are filled with short, sharp, easy-to-digest visual information.

And one of the best ways of doing it? Infographics.

Infographics describe colourful, engaging and stylised visual representations of information, data, and other forms of knowledge intended to present new information clearly and efficiently to a viewer.

Importantly, they are thought to help users engage with information through improving cognition via the simplification of representing patterns and trends.

2D animation is a great way of getting across complex visual information.

If created with purpose and efficiency, infographics are packed with visual information. They can easily be animated, included text on screen, and make great videos for social media because they can quickly capture the attention of an audience.

Put simply, including infographics in your branded video content is a trend you simply shouldn’t be missing out on in 2022.


If you’re looking for a video production company that can help take your videos, animations and social media content to a whole new level, we have the strategy, smarts and impressive customer service to get you there: proven.

Drop our friendly team a line today!