Video and Animation for: Onboarding

Welcome to our series of blogs covering the very best ways to use video and animation for business in 2021.

We begin with video and animation for onboarding, a simple but highly effective and entertaining way to engage new recruits to your company, organisation or business via the development of high-quality video productions, social media videos, onboarding videos and more.

What is onboarding, and why is onboarding important?

 Put simply, onboarding describes the many processes involved in welcoming new staff, employees and stakeholders into the realm of your business.

The aim of an onboarding process that is well-designed, thoughtful and effective is to ensure that new staff acquire all of the necessary new skills, behaviours and knowledge to properly represent the business/organisation in question.

A recent study by Glassdoor (2021) concluded that companies with an effective and engaging onboarding process tended to improve the retention of new hires by around 82%. Not only this, but it also found that great onboarding increased the productivity of those new members of staff by over 70%!

Blown away? Us too.

So, why use video for onboarding?

 Pair this knowledge of the importance of good onboarding with this incredible statistics: did you know that close to 70% of people prefer engaging with video over any other type of content? (Wordstream 2021).

The decision is clear: when it comes to effective and engaging onboarding processes, high-quality video productions and animations for onboarding are – without a doubt – the only way to go!

How do I create an onboarding video or animation?

 Creating awesome onboarding content with the help of high-quality video and animation productions is simple, easy and effective.

Do it with the help of an experienced and knowledgeable video production company in Melbourne (like Pickle Pictures!) and you’re bound to be enjoying the huge number of benefits of great onboarding content in little-to-no time at all.

To begin, you might like to create an onboarding video script or storyboard. This will help you articulate exactly what you want to achieve from the onboarding video(s) and animation(s), and help tease out the key messaging, CTAs and more for your new video production.

Of course, you’ll need to make sure that your new onboarding videos actively include and celebrate your organisation’s values, mission aims and goals. A great way of ensuring your onboarding videos and animations tick all of the boxes in terms of these inclusions is to use the principle of “backwards design”.

Backwards design means that you start the design process by articulating your goals, and work backwards from their to achieve them – consider questions like:

• What information, knowledge and skills do you want viewers to take away from your onboarding video(s) and animation(s)?
• What do you want viewers to do or act upon after engaging with your high-quality video productions and videos for onboarding?
• How do you want stakeholders to feel after engaging with your onboarding videos?

From there, simply work backwards (with your video production partner) to understand the strategies you have at your disposal for achieving each of these goals.

What is the process for creating onboarding videos and animations?

 If you choose to work with a high-quality video production partner in Melbourne, Sydney, Brisbane and beyond like Pickle Pictures, you can expect the process to follow steps just like this:

Just like all of our services, every project at Pickle Pictures begins with excellent communication. To begin with, most clients drop us a line via the website, phone or email and we have a kickoff chat to discuss your project’s needs, aims, goals and timelines.

From there, we’re happy to provide you with a quote for the services we recommend.

Next, it’s a great time to look at a process for scripting and confirming the details of the brief. There are so many ways to approach this: we can, for example, edit yourdraft, set about writing one ourselves for you (from scratch) or we can easily work with a finalised copy if you’ve already set this in stone (we’re happy to do a quick audit and provide some suggestions for updates).

Now, it’s time to consider timelines. If we decide to film, we’ll work with you to confirm the location for the shoot as well as the talent/crew that’s required. Work with Pickle Pictures and you can be certain we’ll be able to film nationwide, no matter where your location(s), and also supply a full crew if needed. Get set for incredible, beautifully produced onboarding videos created by a video production team you can trust!

After filming for your onboarding videos is complete, our fantastic, in-house editors will start work to pull everything together for you. You have a few choices from here: either we can send you a reel of the raw footage to select the best moments yourself, or our editors can work to your instructions and brief.

Finally, it’s time to start work on the post-production element of your onboarding comms project. We can esily supply music, create subtitles and complete the process of colour grading, working to add any text or logos as required.

After your onboarding videos are completed, we’ll arrange to send you the final high-definition video file for you to publish, distribute and upload as you wish!

But, need help with any of this?

Great. Get in touch – we’re here to support you!