Why corporate videos are important

Corporate Video, Social Media, Video Production

What’s the importance of corporate video production?

It’s a big question. But bigger still is the risk that poor video and animated content will pose to your business. Here’s why.

Worldwide, 85% of businesses use video as a key marketing tool (Wyzowl 2021). Pair this understanding with the fact that:

  • 96% of marketers have placed ad spend on video (Animoto 2020)
  • 88% of marketers are satisfied with the ROI on their video ad spend (Animoto 2018)
  • 93% of brands scored a new customer because of video content they posted on social media (Wyzowl 2021), and
  • Over 70% of viewers say that YouTube makes them aware of new purchase options and brands (YouTube 2020)

…and you have your answer:

The importance of corporate video production is that you can’t afford to be without it!

Here’s why great corporate videos are an essential tool for all content makers in 2021:

1. Good corporate videos influences brand recall

Put simply, ‘brand recall’ describes a qualitative measure of the consumer’s ability to remember the name and details/characteristics of a brand. It’s a component of brand awareness that measure’s someone’s ability to spontaneously recall elements of a brand from memory when a customer is encouraged to do so.

Great corporate videos help ‘brand’ your offerings in the customer’s mind. When video production is used for marketing purposes, it helps the customer to associate a particular image, set of images, look and feel, or style with the brand, leaving a lasting visual impression in their mind.

Did you know that due to increased brand recall, video marketers tend to see up to 66% more qualified leads each and every year? (Optinmonster 2019).

Time to get on the corporate video production train!

What’s more…

2. Purposefully branded corporate video content builds customers’ relationship with your brand

What is branded content?

As opposed to content marketing and targeted product placement efforts, branded content is specifically designed to build awareness of a brand by associating it with emotive content that shares its values.

One of the best examples of great branded content and corporate video production came just a few years back in Dove’s ‘beauty sketches’ campaign. Just one month after it was released, the video gathered nearly 115 million total views, winning it the tidal of ‘most viral video of all time’.

Check it out here:

See?

Beautifully emotive content that builds Dove’s brand but has little-to-nothing to do with its actual products (soap, more or less).

The lesson? Great corporate video content and video production is emotional, authentic, and built to last.

And, finally:

3. Good corporate content increases your ROI

This one’s a pretty simple one.

Did you know that, according to Optinmonster (2020):

  • 89% of video marketers say video gives them whopping ROI
  • 87% of video marketers reports that video has increased traffic to their respective websites, and
  • 95% of marketers who used video for the first time plan to either increase or maintain their spend in the following year?

So, what are you waiting for?

We can help you today!

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