5 Key Factors To Consider For A Corporate Video Shoot
Producing a corporate video is no small feat. It’s a detailed process that requires careful planning, a keen eye for detail, and a deep understanding of your brand’s message. Whether you’re producing an internal training video or a promotional clip for your latest product, there are several factors you need to consider. Here are five key elements to keep in mind for your corporate video shoot.
1. Budget
First and foremost, you need to establish a budget, as it will serve as the backbone of your project, dictating the scope and quality of your video. It’s essential to plan and allocate funds wisely, ensuring that every dollar spent contributes to the overall success of the video. Consider the cost of hiring a professional video production company, purchasing or renting equipment, securing a location, and post-production expenses. Remember, a well-planned budget is the cornerstone of a successful corporate video shoot
2. Location
The location of your video shoot can impact the overall aesthetic and feel of your video. It’s crucial to choose a location that aligns with the brand’s image and the message you want to convey. Whether it’s a sleek office space, a bustling cityscape, or a serene natural setting, the location should enhance the narrative of your video.
Don’t forget to factor in logistical considerations such as accessibility, noise levels, and permissions required for filming. Also, location plays a crucial role in terms of lighting. Read on to learn how.
3. Lighting
A significant distinction between an exceptional video and an ordinary one is the quality of its lighting. It sets the mood, directs the viewer’s attention, and can dramatically enhance the visual appeal of your video.
Whether you’re using natural light or artificial sources, it’s crucial to understand how different lighting techniques can impact your video’s look and feel. A professional videographer will have the skills and knowledge to manipulate light to create the desired effect, even in challenging conditions.
Some common lighting challenges include:
- Windows with direct sunlight causing inconsistent lighting.
- Harsh, top-down shadows from overhead lighting.
- Insufficient natural lighting.
- A mixture of different colour temperatures from sources like incandescent, fluorescent, and daylight.
Choosing the right location is a big factor in overcoming issues with lighting, so it’s a good idea to think ahead and choose a location that will fit the bill.
4. Sound
Sound is often an overlooked aspect of video production, but it’s just as important as the visuals. Even with top-notch footage, poor audio quality can distract viewers and detract from the overall impact of your video. Invest in high-quality audio equipment and consider hiring a sound engineer/professional video production team to ensure clear, crisp sound.
Some challenges relating to sound include:
- Proximity to planes and airports.
- Proximity to tram lines, train lines and stations.
- Air conditioning noise.
- Background noise caused by people chatting in offices and public spaces.
- Echo or reverberation caused by hard surfaces in large rooms.
So, when shooting a corporate video, choose a location that is suitable for audio recording and/or hire a professional. Remember, your video’s message needs to be heard as well as seen.
5. Message
The message of your corporate video key. Don’t let your message get lost in too many ideas or bells and whistles. Whether it’s to educate, inform, or persuade, your video’s message should be clear and compelling. Keep your target audience and messaging in mind when shooting a corporate video.
Final Thoughts
Creating a corporate video in Melbourne requires careful planning and consideration. But by getting just a few key factors right – budget, location, lighting, sound, and message – and hiring a professional, you will be guaranteed an incredible outcome.
Ready to create a standout corporate video? Contact Pickle Pictures today. Our experienced professionals will work with you every step of the way to understand your needs and bring your vision to life.