Bring Your Brand To Life With These 7 Video Styles

1. Explainer Videos

An explainer video is a short, engaging visual story that clearly describes a product, service, or idea to your audience. The beauty of explainer videos is that they allow you to be creative and demonstrate your brand’s personality. You can opt for a simple, formal approach or infuse humour.

What truly sets explainer videos apart is their ability to leverage animation to add visual appeal, creativity and engagement. Whether using whimsical 2D characters or sophisticated 3D graphics, animation brings your narrative to life. And when your audience understands what you’re offering, they’re more likely to take notice.

So, whether you’re launching a new product or showcasing the unique benefits of your service, don’t just tell your audience; show them.

2. Product Demos

A product video is a type of branded video that highlights a product’s features and benefits and instructs on how to use it. Product videos are key to showcasing what you have to offer. They provide potential customers with a virtual, detailed view of your products. Consider this, instead of merely describing your latest running shoe to your audience, wouldn’t it be more effective to show them? Display the shoe’s flexibility, durability, and comfort as it aids an athlete through a rigorous workout. This visual representation of the product can significantly enhance its attractiveness and help stimulate more conversions.

3. Company Culture

Company culture videos are a productive means of displaying your business’ values and work environment. They help to establish a personal connection with potential clients and employees by offering a glimpse into your team’s work life. Company culture videos humanise your business by showcasing office activities, team-building exercises, and employee achievements. They help you create authentic content that resonates with your audience. So, start filming and let your company’s spirit shine. 

4. Customer Testimonials

Trust, credibility, and authenticity can all be built remarkably through the power of branded customer testimonials. These videos offer a unique peek into the experiences of genuine customers, serving as persuasive social proof for your product or service. Capturing and sharing these stories not only showcases your brand’s success but also provides a relatable narrative for potential clients. 

To create a compelling testimonial video, focus on authenticity. Let your satisfied customers do the talking, allowing their experiences and emotions to shine through. Create a comfortable environment for them to share their positive experiences with your brand. Ultimately, these testimonials will serve as a testament to your brand’s commitment to customer satisfaction.

5. Case Studies

Case studies are a brilliant tool for illustrating the effectiveness of your services. They offer an in-depth look at real-life applications and outcomes. To craft a compelling case study, start with an engaging narrative that presents a problem your product or service solved. Include concrete data and results to underscore your points and build credibility. 

Case studies are about addressing your potential customers’ reservations and doubts head-on, so be sure to highlight how your solutions have exceeded customer expectations. Ultimately, a well-constructed case study can become an influential instrument in your marketing arsenal. 

6. Event Highlight Videos

Capturing the energy of a live event for your brand can be a game-changer. Event highlight videos bottle up the buzz, the atmosphere, and the key moments, distilling them into pieces of promotional content that engage your audience and build anticipation for your forthcoming events. 

Crafting such videos involves more than just capturing footage. You have to weave a narrative that reflects your brand’s story, displays the attendees’ experiences, and highlights the event’s unique elements. Enhance the visibility of these videos across your digital platforms to generate “hype” and attract a larger audience for any upcoming events. 

7. Social Media Videos

Social media videos offer a vast sea of potential. According to a report, 93% of surveyed marketers landed a new customer due to a video on social media. Branded social media content has the power to engage your audience where they are most active – Instagram, YouTube, LinkedIn, and TikTok, among others. To capture their attention, it’s crucial to create content that’s not just visually appealing but also concise, engaging and relevant. 

Keep in mind that every social media platform has its unique “vibe”. Differentiate your content across each platform – a funny TikTok video might not work on LinkedIn! From behind-the-scenes snippets reels on Instagram to educational live sessions on Facebook, the possibilities are endless. So, start exploring and let your brand’s personality shine through your social media videos.