The EOFY Content Questions You Need to be Asking

EOFY can be a time for stress, strain and tax returns.

But, plan it properly, and it can also be a time of reflection, revamp and revolution. And no, we’re not exaggerating!

Come EOFY, many of our clients turn to us for ideas relating to how they might shape or replenish their content output for the year ahead. With EOFY tax obligations and the associated paperwork looming, one thing’s for certain – it’s a fantastic time to reconsider your content strategy for the coming 12-24 months.

To help guide you in this process, our award-winning team has collated the Top Three Questions we suggest you ask of yourself and your team come EOFY. If you’re looking to create extraordinary corporate videos and examples of social media videos that will carry your business to the next level in 2022-2023, you needn’t look any further.

1. Do I have any leftover budget to spend?

As each EOFY period approaches, most small business and corporate teams set about acquitting, balancing and reporting on budgets – both from the year passed, and that which lies ahead.

A key part of this process – and particularly for marketing and comms teams – is assessing how and on which media various lines of the budget have been spent, and how funds should either be kept or redistributed.

If your answer to this question is “yes”, we suggest you consider marking a creative deposit on an upcoming or planned corporate video, social media video or animation-based project that you intent to carry out within the next 12 months.

The benefits of making a creative deposit include:

• Locking in a desired video or animated project
• Securing your most desired production timeline if you book in early
• Demonstrating to those managing your internal budget that funds are still required in this area of spending
• Reducing future financial pressure
• Invoicing during the current financial year
• Retaining budget for future years
• …and much more

If you have additional budget to spend, a creative deposit could be a fantastic way of ensuring your content output is secure for the year to come.

When’s the last time you stopped to consider what you audience needs, wants and likes to hear or read about?

2. What are my business goals for the year ahead?

At Pickle Pictures, we like to think of great corporate videos and social media videos as tools – tools for achieving the goals you set out to achieve in your business, organisation or entity.

Put simply, when stategised in a way that’s meaningful to your overarching business goals and audience, content will help you smash your ROI and engage your audience and target market segments more efficiently than ever before.

But to do this, you have to be clear on your values and goals as a business.

Ask yourself: when was the last time that you sat down to really consider the values and goals at the core of what you do? How do you make decisions within your business? Are they values-based, or random?

Values and goals can also – and should also – help shape the nature of your content strategy. If you’re pining for great social media videos and evening more exciting corporate video content but haven’t considered your why – why, and for what intended outcome, you’re actually producing the content – then you’re almost certainly missing a trick.

Video and animation, for example, are both brilliant content formats in their own right, but have very particular strengths and challenges when it comes to achieving goals specific to your own interests and needs as an organisation.

Need some help with getting strategic? Contact us today!

Are you rolling the dice on content strategy that’s old and outdated?

3. What does my audience need?

Okay. This is a big one.

Firstly, ask yourself: if you’re not creating content for a specific audience, then who are you creating it for?

When you really drill down, content is always produced in the interest of engaging, moving or eliciting a response in a given group or community of people – whether this be clients, employees, prospective customers, or otherwise.

If we accept that content is always produced for an audience, then we also need to accept that great animations and video production agencies that produce corporate content must also take into account the explicit interests, needs and wants of that audience.

When, for example, is the last time that you sat down to ask yourself what your audience really wants to hear, see and feel? What matters most to them? Is this reflected in your content?

Many marketers already have a term for this: branded content. Branded content is content that strives to deliver a clear, key and emotive message through a story or narrative that steers away from the traditional, overt ‘hard sell’.

If you’re looking to make great corporate videos or animations for social media, EOFY is a great time to consider whether or not your content output still aligns with what your audience needs, wants and likes to see.

Remember: if you need any help at all with getting started on your EOFY content revamp journey, our friendly team is here to help take a load off your shoulders.

Reach out today!